Market Trends: Future Look at SaaS in the Application Markets #market, #trends, #future, #look, #saas


Market Trends: Future Look at SaaS in the Application Markets


SaaS shows no signs of decline, with even the poorest SaaS segment seeing a CAGR of 19.7% through 2019. However, subtle changes to demand patterns mean that SaaS vendors’ product strategists need to change their go-to-market approaches or risk missing out on the burgeoning opportunity.

Table of Contents

  • Introduction
    • Market Trend
      • Complexity Increases as SaaS Scales Into Large Enterprises
        • Market Structure Trend
          • SaaS Sales Will Almost Double by 2019
          • SaaS Leads Adoption of Public Cloud
          • SaaS Deployments Are Replacing Traditional Applications and Adding Net-New Applications
        • Buyers Trend
          • Buyers Expect SaaS to Solve Growing Total-Cost-of-Ownership Expense and Bring Faster ROI — Yet With Scale Comes Complexity
          • Security and Data Security Concerns Are Still Common
          • Business Units Own the Control of SaaS Applications
          • Cloud Adoption Across Vertical Industries Depends on the Environment in Which They Operate
        • SaaS Investments Continue to Increase Across All Regions
          • SaaS BI Starts With Data That Sits in the Cloud
          • CRM Across and Within Department Sales Critical to New Growth
          • ECM Suites Slowly but Steadily Adopt SaaS, While Enterprise File Synchronization and Sharing Provides New Cloud-Based Opportunities
          • HCM and Financial Management Systems Will Continue to Power the SaaS ERP Market
          • Office Suites Are Reaching the Cloud Office Tipping Point
          • PPM SaaS Alternatives Gain Favor in Difficult Times
          • Expectations for SaaS SCM Adoption Are High, but Current Adoption Remains Nascent
          • Web Conferencing and Collaboration/Social Software Suites Experience Continued Growth in SaaS Adoption
      • Contrarian View
        • On-Premises Solutions Improve Their Implementation, Pricing and Upgrade Model to Make SaaS Less Attractive
        • Vendors to Watch
          • Business Intelligence
            • Customer Relationship Management
              • Digital Content Creation
                • Enterprise Content Management
                  • Enterprise Contract Management
                    • Enterprise Resource Planning
                      • Office Suites
                        • Project and Portfolio Management
                          • Supply Chain Management
                            • Teaming Platforms and Social Software Suites
                              • Web Conferencing
                                • Others
                                • Gartner Recommended Reading

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